This is a message to every Alice Riot customer.
First: Thank you. Thank you for taking a risk on our startup by purchasing a dress, skirt or scarf with a limited-edition print of contemporary art. You’re choosing to support a female artist, to hang that print of her work in your closet – to #WearTheGallery.
But if the day ever comes that you decide that your closet no longer has room for your current Alice Riot piece, then please do us a favor:
Send it back.
No questions asked. We’ll pay for the shipping. We’ll even give you a $10 credit to apply to a future Alice Riot purchase, if and when one of our future artists catches your attention.
Our purpose is to give women exclusive access to classic, well-made apparel – pieces that serve as the canvases for museum-quality, limited-edition prints. So your garment is quite literally a piece of art.
As founders, we also believe that we must operate, seed and grow Alice Riot in responsible ways. As far as we’re concerned, a commitment to never dump our inventory is simply "stakes on the table."
In 2018, the UN Environment Programme reported, among other statistics, that fashion is responsible for 92 million tons of solid waste dumped each year into landfills. This simply will not do.
We are not in the business of fast fashion. An Alice Riot is not only a piece of art, it's intentionally designed to be a classic staple, something that lives on in your wardrobe, no matter the shift in trends.
We guarantee that our garments will never hit the landfill. Instead, our product roadmap for Alice Riot includes an upcycled line of home goods and accessories that repurpose any leftover inventory from our collections. Creatively speaking, the options are quite endless, and we intend to explore them.
We also know that, over time, there are even greater environmental options to explore with Alice Riot, from fabric sourcing to supply chain to shipping. We can, should and will evolve the Alice Riot brand in ways that continue to deliver a fantastic art experience for our customers and minimize our impact on the planet.
For now, it’s stakes on the table as we start to grow, and our second collection arrives very soon (check back for more details in the near future).
So if the time ever arrives to change up the Alice Riot in your wardrobe, drop us a line, and we will help you find the easiest way for us to move your piece back into our archive.
Because art doesn’t belong in a landfill.
Kelly & Kate